Google Ads
Vijay Prabu
Last Update 2 jaar geleden
About
Google Ads test evaluates a candidate’s skill and knowledge in creating and running effective Search & Display Ad campaigns, optimize results, and obtain results. The test helps you identify candidates who have experience using Google Ads.
The results of this test is given bands of score ranges. The precise TruScore or Percentile won’t be displayed because the Merreo skill tests must be viewed as qualification tests rather than competitive tests.
Test Category
- Tool Expertise
What does this section measure?
- Understanding of how Google ads work
- Experience setting up campaigns
- Understanding of Ad metrics and Ad Auction
- Understanding of the Best Practices
Where to use this test?
The ultimate goal for this test is to assess the experience with Google ads. So relevant for all roles where Google marketing is involved.
- Marketing Manager
- Ad Campaign Manager
- Head of Sales
- Customer Acquisition team
For best results, use this test along with basic cognitive tests like the abstract reasoning test. Please use our data-driven pre-sets for best results.
Test Content
- Working of Google ads
- Types of Ads and Extensions
- Ad Auction and bidding strategies
- Ad Metrics
- Quality Score
- Ad Targeting and re-marketing
- Best practices
Question Types
- Multiple Choice Questions
- Multiple Answer Questions